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Creative Operations and Process

I’ve been managing and implementing processes for creative teams for over 6 years if you would like to see an insight into my management and creative process click the button below!

Creative Operations

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RoboKiller - Brand Launch Ad

RoboKiller - ICE T Ad Campaign

Nike - "Unlimited You" Campaign

Taco Bell - Belliuminati Campaign

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Graphic Design Gallery

Brand Design

RoboKiller - brand redesign

RoboKiller was the #1 robocall blocking app for nearly 3 years and it was decided that the overall experience and visual identity of the app needed a full refresh in order to elevate it’s status as a leading brand. As the leader of the Creative Team during this refresh I took on multiple responsibilities.

Redesign of the logo, typeface (both primary and secondary brand fonts), and color palette.
Redesign of the app mascot.
Creation of a full brand guide for both internal and vendor use.
Marketing copy standardization and creation of key slogans.
Full redesign of the website including the new B2B extension of the business.
30 individual creatives made for the rebrand launch alone including ads for major television networks.

RoboKiller - After redesign

SwitchUp - Brand Update

IAC acquired SwitchUp in early 2020 and needed to completely refresh the application requiring the following.

Full logo Redesign
Redesign of primary and secondary typefaces
Full brand guidelines for for both internal and vendor use
Over 15 creatives rebrand launch including ads for major television networks

TextKiller - Product Launch

With the success the of the RoboKiller Rebrand and the advent of text scams IAC decided to create a Text blocking app named TextKiller built on the successful RoboKiller app framework. While it was built on the foundation of RoboKiller and shared some similarities it was still required to have it's own identity. As the leader creative team I took on the following aspects.

Design of logo for both app and marketing use.

Development of key audience metrics and how we design to engage them
Creation of brand guides for internal and external use. Including color palette, Key marketing copy slogans, Typeface standardization.
25 individual creative made for the app launch including ads for major television networks

TextKiller - App logo

Resume

Senior Creative Manager

2019 - 2023

Initially hired to manage the marketing design team for all 5 company apps.

Leader of team over for over 4 years that grew from 3 members to 12 members both acquiring senior talent and training junior members to take on more senior roles within the design department.
Innovator and designer of company’s proprietary creative production workflow for the design department. Workflow was made to increase transparency of deadlines and individual creative performance metrics. Saw massive success on both team member engagement and higher cross team performance.
Developer of brand guides for all products under the company umbrella including copy, motion, and logo standards
Leader of three complete rebrands of the three major flagship apps both on the UI design side and branding design
Developer of full marketing design strategies for all five apps based upon company goals, audience surveys, and market research.
Primary authority on creative performance on all ad campaigns Via Google UAC and Internal Metric programs, collected and formatted all data and reported to stakeholders and internal teams on a bi monthly basis.
Developer of the full design strategy and advertising framework for national television for the three flagship products that brought in over 5 million in revenue in new subscribers in its 6 month run.
Winner MarCom Gold award for television ad work.
Leader of overall marketing design strategy for flagship B2B product including branding, website design, UI design, and messaging

Senior Multimedia Consultant

2018 - 2019

Senior design consultant/ marketing strategist for Robert Half’s extensive client list.

Senior Consultant with multiple clients across multiple fields covering design strategy, brand design and management, convention & trade show media/ displays, and extensive motion graphic design work
Design Consultant with IEEE to develop their main stager shows and produce highlight reels of their major conferences.
Worked closely with AECOM to develop PR messaging and television advertisements
Worked with Colhart to design their entire anniversary display showcase and promotional video.
Worked with Chubb Insurance to develop dozens of high performance motion graphic advertisements for multiple countries.
Developed new system for creative based contracting with Robert Half.

Senior Motion Designer

2016 - 2018

Initially brought in as a junior contractor in early 2015 while working independently. Officially offered a senior contract in 2016

Designed promotional marketing materials and trailers for upcoming game releases
Designed E3 Trade Show presentation with Sony VP of Marketing
On site motion editor and production manager for trade show production for last minute announcements and fixes
Motion design lead on popular ad series “ The Curator” for the Playstation Store launch campaign. Worked on five ads in total that involved live-action production, green screen use, and extensive motion graphic and VFX design to promote the launch of Playstation’s new digital storefront

Voice Actor

2015 - 2018

SAG/AFTRA Voice actor with over 90 credited roles in both commerical work representing major brands and protraying characters for major video game companies

Acted in over 50 regional commercials representing major brands including Taco Bell, Footlocker,and ADT.
Portrayed over 35 video game characters in major video game titles such as Shadow of War, Call of Duty WWII, and Project Anthem.
Provided expert knowledge and assistance with audio engineering, production, and ad copy design.
Developed contacts in talent spaces and first hand experience of the process of taking a marketing copy from concept to full production.