RoboKiller - brand redesign

RoboKiller was the #1 robocall blocking app for nearly 3 years and it was decided that the overall experience and visual identity of the app needed a full refresh in order to elevate it’s status as a leading brand. As the leader of the Creative Team during this refresh I took on multiple responsibilities.

• Redesign of the logo, typeface (both primary and secondary brand fonts), and color palette.

• Redesign of the app mascot.

• Creation of a full brand guide for both internal and vendor use.

• Marketing copy standardization and creation of key slogans.

• Full redesign of the website including the new B2B extension of the business.

• 30 individual creatives made for the rebrand launch alone including ads for major television networks.

SwitchUp - Brand Update

IAC acquired SwitchUp in early 2020 and needed to completely refresh the application requiring the following.

• Full logo Redesign

• Redesign of primary and secondary typefaces

• Full brand guidelines for for both internal and vendor use

• Over 15 creatives rebrand launch including ads for major television networks

TextKiller - Product Launch

With the success the of the RoboKiller Rebrand and the advent of text scams IAC decided to create a Text blocking app named TextKiller built on the successful RoboKiller app framework. While it was built on the foundation of RoboKiller and shared some similarities it was still required to have it's own identity. As the leader creative team I took on the following aspects.

• Design of logo for both app and marketing use.

• Development of key audience metrics and how we design to engage them

• Creation of brand guides for internal and external use. Including color palette, Key marketing copy slogans, Typeface standardization.

• 25 individual creative made for the app launch including ads for major television networks